So therefore ; Sell the Dream, Not Just the Product! 🚀 Forget specs; let’s talk impact! Instead of focusing on drill features, we highlight the beautiful projects you’ll complete with it. It’s all about offering solutions and transforming lives, not just selling a tool. 🛠️➡️🏡 When marketing for your business: 1. Understand your customer or […]
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YOU NEED AN INNOVATION MANAGER! (Dr. Ben Hardy)
Here are seven characteristics to look for in a successful Innovation Manager: One trap Innovation Managers can fall into is not passing projects off to Process Managers—the team members in charge of making things recur—when they’ve been tried and tested. They can get bogged down with too many balls in the air, leaving them unable […]
How Do You Handle Obstacles?- Nick Bailey, CEO OF REMAX INTERNATIONAL
From Nick Bailey… It is only by learning to embrace and transform the obstacles that come up in opposition to your vision that you’ll be able to achieve it. The obstacles are, in fact, an official part of the solution. This is why it’s important to allow yourself to think negatively—it’s your brain’s way of […]